Personalized ad content plus the unparalleled reach of the Yahoo! Homepage.

With Yahoo! Smart Ads, the possibilities for personalization are endless. Using robust user data that can't be found anywhere else but Yahoo!, Smart Ads automatically optimize brand messaging, images, offers, products and store locations for individuals in your audience. Combined with the scale of the Yahoo! Homepage, these highly relevant ads can help boost brand awareness and engagement, and deliver even better results for your campaign.

Connect with a huge, engaged audience on the Yahoo! Homepage.

• It attracts 113.5 million unique visitors every month.*
• Visitors account for 5.4 billion monthly visits.*

Personalize your ad messages for the individuals you want to reach most.

• Optimize ads in real time according to demographics, geography and user behavior.
• Dynamically interchange messages, products, locations and images to suit each individual.
• Serve best-performing ads based on clickthrough rate (CTR), demographic, product, and more.

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* comScore MediaMetrix, August 2011