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Standard Flash

Spec ChartDescriptionExamplesGuidelines

Full Experience Description:
The 300x250 ad unit appears on the right side of the Yahoo! homepage and can animate for up to 15 seconds. This execution allows for standard flash animation that redirects to the advertiser landing page. The full experience displays on every page view.

Alternate Experience Description:
Static image will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

Minimum System Requirements:
Full experience served to A-grade* browsers. Browsers must have javascript enabled and meet the minimum flash player version requirements. Additionally the following specific conditions must apply:


  • Internet Explorer browsers on high bandwidth (LAN) connection.
  • All other A-grade browsers when maximum file size specs are met.
Flash

Dimensions: 300x250
File Size: 40K
Max Animation Time: 15 seconds
Flash Version:9 (Action Script 2)
Frame Rate: 24 fps
Other Notes: No looping. File size is 40K total; no additionalprogressive download allowed. Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
on(release) {
getURL(_root.clickTAG,"_blank");
}

Flash Creative may not use Local Shared Objects (Flash Cookies).

Back Up Image

Dimensions: 300x250
Format: Gif or Jpg
File Size: 40K
Max Animation Time: Must be static
Other Notes: Back-up static ad for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.

Timing
  • All creative subject to Yahoo! approval - please reference Homepage General Guidelines
  • Client must submit final creative and redirect url to Yahoo! no later than 5 business days prior to campaign launch. (Note: Pharma clients must provide final creative a minimum of 30 business days prior to campaign launch)
  • Please provide .swf, .fla and all font files used (Mac & PC formats).
Sherlock Holmes

Old Navy

DiGiorno

Southwest

Best Buy

AT&T Wireless

  • Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
  • No audio allowed
  • No streaming or interactivity allowed
  • Loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design elements (e.g. pulsating, flashing, or blinking animation) are not allowed.
  • The full experience will play on every page view.
  • No pop-ups/pop-unders on the destination landing page allowed.
  • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 2.0GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
  • Advertisers can rotate up to 8 pieces of creative on Full day events and 4 pieces of creative on Split day events; with 1 creative optimization (reweighting and ad removal - no new ads) during regular weekday business hours of 9am-5pm PST. There is a 2 hour window that is required from the time the optimization is requested.
  • No third-party ad serving of any content (image, flash, html, javascript) is allowed. Approved third-party vendors are allowed to run a maximum of two 1x1 tracking pixels for each creative execution.Vendors subject to Yahoo! approval - contact Homepage event marketing team for details.
  • The Standard Flash unit can include up to five redirect urls on the graphical ad plus one additional redirect for the textlink. If the creative contains multiple offers, each offer within the creative must redirect to a landing page specific to the offer.
  • In order to keep the ads on the page fresh and new to the users we don't recommend running the same ad more than once in a 7 day period nor do we recommend running the same ad more than 6 times.
  • The creative must have a solid border and cannot appear to be a cutout with a dotted line.
  • Roll-over functionality is subject to Yahoo! approval, it should be short and very simple - for example, a button enlarges or changes color. Animation upon roll-over is not allowed.
  • Any interactivity within an ad unit must be functional. For example, ads cannot contain imagery that appears clickable, such as drop down boxes or textlinks that look interactive, but are not. No underlined copy or fake HTML allowed.
  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)