• Static Image Only
• Image must be on a transparent background
• The brand name must be in either the image or text
• US creative must be in English
• Client can submit up to six pieces of creative for rotation
• We allow up to 2 creative optimizations (re-weighting and ad removal - no new ads) during normal business hours.
• Numbers, capital letters, and approved special characters will be counted as 1.5 characters
• Minimum characters allowed: Headline (top line): no less than 10 characters and 2nd & 3rd line of copy: no less than 30 characters per line
• List all URLs without 'www' (i.e. yahoo.com)
• No abbreviations allowed (please contact a Front Page Campaign Manager for exceptions)
• No multiple dashes
• No all caps
• No dollar sign unless a price follows it
• No exclamation points, special characters or ampersands allowed
• No inexplicit verbiage, such as "click now" or "click here"
• No phone numbers within the text
• Color and font sizes are fixed
• Character counts include spaces
• Must link to a landing page, not start an automatic download
• No pop-ups or pop-unders on the client's landing page.
• The offer in the creative must be present on the landing page, above the fold
• Back button must be enabled on the advertiser landing pages
• All creative is subject to Yahoo! approval
• One third party 1x1 tracking pixel & click command per creative is allowed

o All third party vendors must be approved specifically for the Homepage

o Please verify with Yahoo! whether or not the third party vendor is approved; if not, please note that 30 days lead time is required for the approval process