Top line of copy: 20 characters max, including spaces. Arial Bold. Linked.
2nd and 3rd lines of copy: 35 characters max per line, including spaces. Arial Regular.
Video
Dimensions: 400x200 pixels File Size: 250K min, 500K max File Type: .mov or .wmv
Image
Dimensions: 128x55 pixels File Size: 6K max Max Animation Time: None
Misc.
Only one ad is allowed to run per event.
Static Image Only
The brand name or movie/TV title must be in either the image or the text.
US creative must be in English
Numbers and capital letters will be counted as 1.5 characters
List all URLs without 'www' (i.e.yahoo.com)
No abbreviations allowed (please contact a Homepage Campaign Manager for exceptions)
No multiple dashes
No all caps
No dollar signs unless a price follows it
No exclamation points, special characters or ampersands allowed
No inexplicit verbiage, such as "click now" or "click here".
No phone numbers within the text
Color and font sizes are fixed
Character counts include spaces
"Watch Now" and the image will both be linked to play the video.
Must link to a landing page, not start an automatic download
No pop-ups or pop-unders on the advertiser's landing page
The offer in the creative must be present on the landing pages, above the fold
Back button must be enabled on the advertiser's landing page
All creative is subject to Yahoo! approval
One third party 1x1 tracking pixel & click command per creative is allowed
All third party vendors must be approved specifically for the Homepage
Please verify with Yahoo! whether or not the third party vendor is approved; if not, please note that 30 days lead time is required for the approval process
