Full Experience Description - High Bandwidth Users:
There is no standard user experience description as each event is customized to meet specific client objectives. The placement can consist of two initial ad units; 300x250 ad unit on the right side of the Yahoo! Homepage and a 497x100 responsive unit that resides in the middle of the page. If the execution includes a floating element, it will only be shown to the user on their first visit. All subsequent page views will be standard flash units without the floating component. A second experience is allowed upon click which can include a variety of interactive components such as video, games, photo gallery, etc.
Full Experience Description - Low Bandwidth Users:
The low bandwidth version of the of ad will be the same as the above but it will utilize the smaller file size.
Alternate Experience Description:
Static image will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.
Frequency Cap:
Full experience displays on first page view only
Minimum System Requirements:
Full experience served to A-grade* browsers. Browsers must have javascript enabled and meet the minimum flash player version requirements. Additionally the following specific conditions must apply:
Dimensions: 300x250 with optional 497x100 responsive* West ad unit.
*A responsive ad means that the size of the ad will vary based on the user settings (just like the page itself).
File Size: 750K combined for high bandwidth, 100K combined for low bandwidth
Max Animation Time: See Floating
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Bandwidth Detection:
Bandwidth detection will determine which version of an ad will be displayed to a user. A low bandwidth version must be supplied for any ad over low bandwidth max file size.
Other Notes:
Final frame must contain brand attributes. This unit can include multiple interactive components within the expanded unit; videos, games, etc.
Flash Creative may not use Local Shared Objects (Flash Cookies).
Staging Area: 972x600 pixels
Floating Element(s): Floating elements can cover up to 75% of the staging area for 6 seconds
Additional Animation: After the 6 seconds of floating element animation, animation may continue in the 300x250 for 9 seconds, for a total animation time of 15 seconds. If you'd like the floating elements to animate for the full 15 seconds the coverage in the staging area will need to be reduced to 40%. All floating elements must be continuously moving and cannot hover over content for longer than 3 seconds
File Size: 750K combined high bandwidth, 250K combined medium bandwidth, 100K combined low bandwidth
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Other Notes:
A close button must be included and prominent while the ad is animating.
Dimensions: 300x250 with an optional 497x100 responsive ad
File Size: 100K combined
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24fps
Other Notes: No looping allowed. Final frame must contain brand attributes. This asset cannot include interactive components. No floating allowed on the subsequent file.
The 497x100 ad unit is a responsive ad. This means that the size of the ad will vary based on the user settings (just like the page itself). As the page widens, so will this ad – it will adjust according to the width of the page. This ad will have a minimum state (497x100) and a maximum state (636x100) with regards to its width. As a result of this feature, the messages and logo can go as far as the edges of the minimum state only. The maximum width size should (for the most part) just be color – including a design or pattern would cause images and copy to be cut-off and then it would not look good on the page.
Dimensions: Minimum State 497x100 (maximum state 636x100)
File Size: 750K combined for high bandwidth of all assets, 100k combined for low bandwidth
Max Animation Time: See Floating
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Other Notes:
The final flash file that you provide us should be designed at the minimum state size (497x100) and your .fla files will be required in order for us to build out the responsive state of this ad unit.
Dimensions: 300x250 with optional 497x100 unit
File Size: 40K
Max Animation Time: None
Other Notes: Static gif or jpg only. This will be the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
Dimensions:
Files should be at least 1480px wide, with a 1200px wide white area in the center of the file which serves as the background for page content.
Animation Max Time: None
File Type: High Res PSD files should be provided
Other Notes:
A close button must be included and prominent. Wallpaper must be initiated upon user click. Wallpaper is not clickable. Wallpaper must be static (no animation). Wallpapers must not have any copy on them unless its part of the brand/logo.
BROWSER INFORMATION
The Yahoo! Homepage serves the full advertising experience to Windows Internet Explorer 5.5 users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection.
Bandwidth Detection: Bandwidth detection will determine which version of an ad will be displayed to a user. A low bandwidth version must be supplied for any ad over low bandwidth max file size in order to accommodate these users or they will default to the back static gif/jpg.
WALLPAPERS
The following guidelines are intended for wallpaper branding for the wide page being viewed on monitors at 1280 x 800 resolution:
