Custom

Spec ChartDescriptionExamplesGuidelines
Full Experience Description - High Bandwidth Users:
There is no standard user experience description as each event is customized to meet specific client objectives. The placement can consist of two initial ad units; 350x295 ad unit on the right side of the Yahoo! Homepage and a 400x60 unit that resides between the Today and News content. If the execution includes a floating element, it will only be shown to the user on their first visit. All subsequent page views will be standard flash units without the floating component. A second experience is allowed upon click which can include a variety of interactive components such as video, games, photo gallery, etc.

Full Experience Description - Low Bandwidth Users:
The low bandwidth version of the of ad will be the same as the above but it will utilize the smaller file size.

Alternate Experience Description:
Static image will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

Frequency Cap:
Full experience displays on first page view only

Minimum System Requirements:
Full experience served to A-grade* browsers. Browsers must have javascript enabled and meet the minimum flash player version requirements. Additionally the following specific conditions must apply:
  • Internet Explorer browsers on high bandwidth (LAN) connection.
  • All other A-grade browsers when maximum file size specs are met.
Flash: Initial
Dimensions: 350x295 with optional 970x60 unit at the top of the page.
File Size: 750K combined for high bandwidth, 100K combined for low bandwidth
Max Animation Time: See Floating
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Bandwidth Detection: 
Bandwidth detection will determine which version of an ad will be displayed to a user.  A low bandwidth version must be supplied for any ad over low bandwidth max file size.
Other Notes:
Final frame must contain brand attributes. This unit can include multiple interactive components within the expanded unit; videos, games, etc.
Flash: Floating
Dimensions: 200x200 or 40K square pixels
File Size: 750K combined
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Other Notes:
Floating image can be 200x200 or 40K square pixels. Floating image must continuously move and cannot remain stationary over Yahoo! content such as the News or navigational links. A close button must be included and prominent while the ad is animating.
Flash: Expansion
Dimensions: Unlimited
File Size: 2 MB
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Other Notes:  
This unit can include multiple interactive components within the expanded unit; videos, games, etc. The expanded experience must have a prominent close button. We recommend having an initial load of 100K to give the user a visual thus preventing the ad from appearing to be broken. After the initial 100K load, additional content can be loaded in up to 2 MB. We recommend loading in additional content in 100K chunks.
Flash: Subsequent
Dimensions: 350x295 with an optional 400x60 unit
File Size: 100K combined
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24fps
Other Notes:
No looping allowed. Final frame must contain brand attributes. This asset cannot include interactive components. No floating allowed on the subsequent file.
Back Up Image
Dimensions: 350x295 with optional 400x60 unit
File Size: 40K
Max Animation Time: None
Other Notes: Static gif or jpg only. This will be the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
Textlink
Client Text Link: 20 characters
Text Link Notes:
  • Including spaces
  • No punctuation
  • No exclamation marks
  • No words in all caps
  • No Registrations, Service Marks or Trade Marks
  • No www. allowed
Required Links: Open Ad / Close Ad, Replay Ad, Ad Feedback and Ad Choices
Timing
Yahoo Building:
  • Client must supply all creative assets (high-res logos/images, copy, etc) no later than 20 business days prior to launch
  • All creative must be finalized 10 business days prior to launch
Client Building:
  • All creative subject to Yahoo! approval - please reference Homepage General Guidelines.
  • If client builds, final files and redirect url(s) must be provided to Yahoo! no later than 10 business days prior to launch
  • Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
  • Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
Wallpapers

Dimensions: 
Files should be at least 1272px wide, with a 992px wide white area in the center of the file which serves as the background for page content.
Animation Max Time:  None
File Type:  High Res PSD files should be provided
Other Notes: 
A close button must be included and prominent. Wallpaper must be initiated upon user click. Wallpaper is not clickable.  Wallpaper must be static (no animation).  Wallpapers must not have any copy on them unless its part of the brand/logo.


*These guidelines are intended for wallpaper branding for the wide page being viewed on monitors at 1280 x 800 resolution.

Infiniti

Person of Interest

Mustang

HP

Fox

Lexus

  • Page altering events are custom in nature; as such, specs will be determined according to concept & functionality (as approved by Yahoo!). Please contact your Front Page Campaign Manager for details.
  • Total animation time for entire ad cannot exceed 15 seconds
  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
  • Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
  • A Replay Ad text link will always be present on subsequent page views for enabled users.
  • User initiated audio allowed.
  • The full experience will play on the first visit to thepage for those users with the necessary capabilities. All subsequent page views can be either a standard flash or static unit.
  • Floating element must continuously move and cannot remain stationary over Yahoo! content such as the News or navigational links.
  • Creative must contain brand attributes in the final frame.
  • No third-party ad serving of any content (image, flash, html, javascript) is allowed. Approved third-party vendors are allowed to run a maximum of two 1x1 tracking pixels for each creative execution.Vendors subject to Yahoo! approval - contact Homepage event marketing team for details.
  • No pop-ups/pop-unders on the destination landing page.
  • Please provide .swf, .fla and all font files used (Mac & PC formats).
  • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 2.0GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

BROWSER INFORMATION
The Yahoo! Homepage serves the full advertising experience to Windows Internet Explorer 5.5 users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection.

Bandwidth Detection: Bandwidth detection will determine which version of an ad will be displayed to a user. A low bandwidth version must be supplied for any ad over low bandwidth max file size in order to accommodate these users or they will default to the back static gif/jpg.

WALLPAPERS
The following guidelines are intended for wallpaper branding for the wide page being viewed on monitors at 1280 x 800 resolution:
  • Wallpaper files should be at least 1272px wide, with a 992px wide white area in the center of the file which serves as the background for page content.
  • Pertinent branding and imagery should be revealed through a 140px gutter area in order to be fully viewable on monitors set at 1280 resolution.
  • Wallpapers must not have any copy on them unless its part of the brand/logo
  • Wallpapers must be initiated upon user click
  • Wallpapers must be static; no animation
  • Wallpapers are not clickable
  • Wallpapers must have a close button that is prominent within the flash ad
  • High Res PSD Images should be provided